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Social Comparison, Goal Contagion, and Adoption of Innovative Information Technology

Namyeon Lee

Social Comparison, Goal Contagion, and Adoption of Innovative Information Technology Namyeon Lee, Sinan Li, Bongsik Shin & Ohbyung Kwon - Journal of Computer Information Systems 2016 - 56:, Pages: 127-136

Subjects--Topical Terms: --Information Technology

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Social Comparison, Goal Contagion, and Adoption of Innovative Information Technology

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