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Capturing consumer engagement: duality, dimensionality and measurement

Laurence Dessart

Capturing consumer engagement: duality, dimensionality and measurement Laurence Dessart, Cleopatra Veloutsou & Anna Morgan-Thomas - Journal of Marketing Management 2016 - 32:5-6,Pages: 399-426

May

Subjects--Topical Terms: --Marketing.

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Capturing consumer engagement: duality, dimensionality and measurement

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