Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Linda D. Hollebeek, Jodie Conduit
Strategic drivers, anticipated and unanticipated outcomes of customer engagement Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie - Journal of Marketing Management 2016 - 32:5-6,Pages: 393-398
May
--Marketing.
Strategic drivers, anticipated and unanticipated outcomes of customer engagement Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie - Journal of Marketing Management 2016 - 32:5-6,Pages: 393-398
May
--Marketing.