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The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

Lynn Sudbury-Riley

The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information Lynn Sudbury-Riley - Journal of Marketing Management 2016 - 32:7-8,Pages: 716-749

June

Subjects--Topical Terms: --Marketing.

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The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

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