Normal view MARC view ISBD view

The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media

Birgit Andrine Apenes Solem

The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media Birgit Andrine Apenes Solem & Per Egil Pedersen - Journal of Marketing Management 2016 - 32:5-6,Pages: 445-468

May

Subjects--Topical Terms: --Marketing.

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media

SOUTHVILLE LIBRARY