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Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective

Jamie Carlson, Mohammad M

Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective Jamie Carlson, Mohammad M. Rahman, Philip J. Rosenberger III & Hartmut H. Holzmüller - Journal of Marketing Management 2016 - 32:9-10,Pages: 900-925

August

Subjects--Topical Terms: --Marketing.

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Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective

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