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Unlocking the magic in successful tourism destination marketing: the role of sensing capability

Noel Murray

Unlocking the magic in successful tourism destination marketing: the role of sensing capability Noel Murray, Patrick Lynch & Anthony Foley - Journal of Marketing Management 2016 - 32:9-10,Pages: 877-899

August

Subjects--Topical Terms: --Marketing.

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Unlocking the magic in successful tourism destination marketing: the role of sensing capability

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