Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour
Paula Dootson
Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour Paula Dootson, Kim A. Johnston, Amanda Beatson & Ian Lings - Journal of Marketing Management 2016 - 32:7-8,Pages: 750-776
June
--Marketing.
Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour Paula Dootson, Kim A. Johnston, Amanda Beatson & Ian Lings - Journal of Marketing Management 2016 - 32:7-8,Pages: 750-776
June
--Marketing.