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Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

Julia Marbach

Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement Julia Marbach, Cristiana Raquel Lages & Daniel Nunan - Journal of Marketing Management 2016 - 32:5-6,Pages: 502-525

May

Subjects--Topical Terms: --Marketing.

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Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

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