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Creative contests: knowledge generation and underlying learning dynamics for idea generation

Nadia Steils

Creative contests: knowledge generation and underlying learning dynamics for idea generation Nadia Steils & Salwa Hanine - Journal of Marketing Management 2016 - 32:17-18,Pages: 1647-1669

December

Subjects--Topical Terms: --Marketing.

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Creative contests: knowledge generation and underlying learning dynamics for idea generation

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