Creative contests: knowledge generation and underlying learning dynamics for idea generation
Nadia Steils
Creative contests: knowledge generation and underlying learning dynamics for idea generation Nadia Steils & Salwa Hanine - Journal of Marketing Management 2016 - 32:17-18,Pages: 1647-1669
December
--Marketing.
Creative contests: knowledge generation and underlying learning dynamics for idea generation Nadia Steils & Salwa Hanine - Journal of Marketing Management 2016 - 32:17-18,Pages: 1647-1669
December
--Marketing.