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Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice

Mark Tadajewski

Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice Mark Tadajewski - Journal of Marketing Management 2016 - 32:17-18,Pages: 1513-1536

December

Subjects--Topical Terms: --Marketing.

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Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice

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