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A conversational approach to consumer vulnerability: performativity, representations, and storytelling

Luca M. Visconti

A conversational approach to consumer vulnerability: performativity, representations, and storytelling Luca M. Visconti - Journal of Marketing Management 2016 - 32:3-4, Pages: 371-385

March

Subjects--Topical Terms: --Marketing.

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A conversational approach to consumer vulnerability: performativity, representations, and storytelling

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