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Exploring the impact of packaging interactions on quality of life among older consumers

Nicholas Ford, Paul Trott

Exploring the impact of packaging interactions on quality of life among older consumers Nicholas Ford, Paul Trott & Christopher Simms - Journal of Marketing Management 2016 - 32:3-4, Pages: 275-312

March

Subjects--Topical Terms: --Marketing.

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Exploring the impact of packaging interactions on quality of life among older consumers

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