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Advertising Effectiveness: The Moderating Effect of Firm Strategy

Advertising Effectiveness: The Moderating Effect of Firm Strategy - Journal of Marketing Research 2016 - 53:2

April

--Marketing.

Advertising Effectiveness: The Moderating Effect of Firm Strategy

APA

Advertising Effectiveness: The Moderating Effect of Firm Strategy. : Journal of Marketing Research.

Chicago

Advertising Effectiveness: The Moderating Effect of Firm Strategy. : Journal of Marketing Research.

Harvard

Advertising Effectiveness: The Moderating Effect of Firm Strategy. : Journal of Marketing Research.

MLA

: Journal of Marketing Research. .

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SOUTHVILLE LIBRARY

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