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Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping?

Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping? - Journal of Marketing Research 2016 - 53:2

April

Subjects--Topical Terms: --Marketing.

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Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping?

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