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Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions

Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions - Journal of Marketing Research 2016 - 53:2

April

Subjects--Topical Terms: --Marketing.

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Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions

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