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Eye tracking of repeated conjoint choices reveals the robustness and effectiveness of conjoint for those seeking to measure the central goals that drive choices in the marketplace.

Eye tracking of repeated conjoint choices reveals the robustness and effectiveness of conjoint for those seeking to measure the central goals that drive choices in the marketplace. - Journal of Marketing Research 2016 - 53:1

February

Subjects--Topical Terms: --Marketing.

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​Eye tracking of repeated conjoint choices reveals the robustness and effectiveness of conjoint for those seeking to measure the central goals that drive choices in the marketplace.

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Eye tracking of repeated conjoint choices reveals the robustness and effectiveness of conjoint for those seeking to measure the central goals that drive choices in the marketplace.