Is a 70% Forecast More Accurate Than a 30% Forecast? How Level of a Forecast Affects Inferences About Forecasts and Forecasters
Is a 70% Forecast More Accurate Than a 30% Forecast? How Level of a Forecast Affects Inferences About Forecasts and Forecasters
- Journal of Marketing Research 2016
- 53:1
February
--Marketing.
February
--Marketing.