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The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment - Journal of Marketing Research 2016 - 53:1

February

Subjects--Topical Terms: --Marketing.

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​​The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

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The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment