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When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue

When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue - Journal of Marketing Research 2016 - 53:1

February

Subjects--Topical Terms: --Marketing.

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When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue

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