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Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings - Journal of Marketing Research 2016 - 53:3

June

Subjects--Topical Terms: --Marketing.

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Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

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