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If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches - Journal of Marketing Research 2016 - 53:3

June

Subjects--Topical Terms: --Marketing.

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If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of ​Global and Ego Networks on New Product Launches

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If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches