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Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims - Journal of Marketing Research 2016 - 53:3

June

Subjects--Topical Terms: --Marketing.

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Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

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