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A “Wide” Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

A “Wide” Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice - Journal of Marketing Research 2016 - 53:

October

Subjects--Topical Terms: --Marketing.

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A “Wide” Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

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