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Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?

Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food? - Journal of Marketing Research 2016 - 53:

October

Subjects--Topical Terms: --Marketing.

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Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?

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