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Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings

Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings - Journal of Marketing Research 2016 - 53:

October

Subjects--Topical Terms: --Marketing.

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Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings

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