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Matching cause-related marketing campaign to culture

Bae, Mikyeung

Matching cause-related marketing campaign to culture Mikyeung Bae - 2017 - pages 415-432, August 2017 - Asian Journa of Communication 27:4 .

Subjects--Topical Terms:
Cause-related marketing, high-context culture, low-context culture, type of appeal

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Matching cause-related marketing campaign to culture

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