Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.
Muralidharan, Sidharth
Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A. Sidharth Muralidharan, Carrie La Ferle & Yongjun Sung - 2017 - pages 396-414, August 2017 - Asian Journa of Communication 27:4 .
Green advertising, culture, individualism-collectivism, ad novelty, environment, India
Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A. Sidharth Muralidharan, Carrie La Ferle & Yongjun Sung - 2017 - pages 396-414, August 2017 - Asian Journa of Communication 27:4 .
Green advertising, culture, individualism-collectivism, ad novelty, environment, India