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Are Consumers Willing to Pay more for Green Practices at Restaurants?

Namkung, Young

Are Consumers Willing to Pay more for Green Practices at Restaurants? Young Namkung, Soocheong (Shawn) Jang - 2017 - pages 329-56, March 2017 - Journal of Hospitality & Tourism Research 41:3 .

Subjects--Topical Terms:
RESTAURANT, GREEN PRACTICES, WILLINGNESS TO PAY MORE, GREEN BRAND IMAGE, PERSONAL CHARACTERISTICS

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Are Consumers Willing to Pay more for Green Practices at Restaurants?

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