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Understanding variations in user response to social media campaigns:

Xenos, Michael A.

Understanding variations in user response to social media campaigns: Michael A Xenos, Timothy Macafee, Antoinette Pole Antoinette Pole - 2017 - pages 826-842, June 2017 - New Media & Society 19:6 .

Subjects--Topical Terms:
Demand-side, negative campaigning, online campaigning, political engagement, social media, supply-side, user response

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Understanding variations in user response to social media campaigns:

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