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Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

Dertouzos, James N.;Garber, Steven

Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s Dertouzos, James N.;Garber, Steven - RAND Corporation 2003

ISBN: 9780833033413

Subjects--Topical Terms:
Management & Organizational Behavior
United States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- Evaluation

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Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

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