Marketing :
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - International edition - New York : McGraw-Hill, 2004 - I25 pages : colored illustrations ; 28 cm.
Includes bibliographical references and index.
0-07-121478-X
MAIN HF 5415 / .K47 2004 c.1
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - International edition - New York : McGraw-Hill, 2004 - I25 pages : colored illustrations ; 28 cm.
Includes bibliographical references and index.
0-07-121478-X
MAIN HF 5415 / .K47 2004 c.1