Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 7th Edition - New York : McGraw-Hill, 2004 - 876 pages : illustrations ; 21 cm.
Includes index.
0-07-126976-6
Marketing -- Management.--Marketing -- Management -- Case studies.
MAIN HF 5415.13 / .P48 2004 c.3
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 7th Edition - New York : McGraw-Hill, 2004 - 876 pages : illustrations ; 21 cm.
Includes index.
0-07-126976-6
Marketing -- Management.--Marketing -- Management -- Case studies.
MAIN HF 5415.13 / .P48 2004 c.3