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Essentials of marketing research /

Essentials of marketing research / Joseph F Hair… [[et al].] - 3rd Edition - New York : McGraw-Hill, 2014 - 414 pages : illustrations ; 26 cm.

Includes index.

ISBN: 978-981-4626-34-7

Subjects--Topical Terms:
Marketing research.

LC Class. No.: MAIN HF 5415.2 / .E87 2013

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Essentials of marketing research /

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