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Marketing for the hospitality and travel industry /

Morrison, Alastair M.

Marketing for the hospitality and travel industry / Alastair M. Morrison. - Singapore : Cengage Learning, 2010 - 600 pages : illustrations ; 23 cm.

Includes index.

ISBN: 978-981-4296-68-7

Subjects--Topical Terms:
Hospitality industry -- Marketing.--Tourist guide -- Marketing.

LC Class. No.: MAIN TX 911.3 / .M3M67 2010

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Marketing for the hospitality and travel industry /

SOUTHVILLE LIBRARY