Normal view MARC view ISBD view

Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas O' Guinn, Chris T. Allen, Richard J. Semenik.-- - 4th ed. - United States of America : Thomson/South-Western 2006. - xlviii, 780 pages : colored illustrations 27.5 cm.

Includes glossary and index.

ISBN: 978-0-324-31132-7

Subjects--Topical Terms:
Advertising

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Advertising and integrated brand promotion /

SOUTHVILLE LIBRARY