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Consumer behaviour

Szmigin, Isabelle

Consumer behaviour Szmigin, Isabelle - Third edition - London Oxford University Press c2022. - xxx, 582 pages : colored illustrations ; 25 cm.

Includes bibliographical references, index, and glossary.

ISBN: 978-0-19-886256-7

Subjects--Topical Terms:
Consumer behaviour.
Marketing.

LC Class. No.: HF 5415.32 / .Sz96 2022

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Consumer behaviour

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