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Broadcast promotion and merchandising /

James, Brandon

Broadcast promotion and merchandising / Brandon James. - Jersey City, USA : Alexis Press, LLC, 2024. - viii, 283 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9798891612174

Subjects--Topical Terms:
Television broadcasting--Promotion.
Radio broadcasting--Promotion.

LC Class. No.: HE 8689.6 / .J36 2024

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Broadcast promotion and merchandising /

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