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The impact of brand image of consumer purchasing decision on selected franchise fast food businesses in Las Pinas City

Cruz, Ian Xaviery T.

The impact of brand image of consumer purchasing decision on selected franchise fast food businesses in Las Pinas City Ian Xaviery T. Cruz - Las Pinas City Southville International School and Colleges c2023 - 120 pages ; 278cm.

Bachelor of Science in Business Administration Major in Marketing Management.

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Branding (Marketing).
Consumer behavior .
Franchises (Retail trade).
Fast food restaurants—Marketing .

LC Class. No.: HF 5415.125 / .C78 2023

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The impact of brand image of consumer purchasing decision on selected franchise fast food businesses in Las Pinas City

SOUTHVILLE LIBRARY