Cumulative index /
Cumulative index /
edited by : Jagdish N. Sheth and Naresh K. Malhotra.
- United Kingdom : Wiley Pub., 2011.
- 77 pages : illustrations ; 26 cm.
- vol. 7. .
Includes bibliographical references and indexes.
9781405161787
Advertising--Encylopedias.
Consumption (Economics)--Encyclopedias.
Marketing--Encyclopedias.
HF 5415 / .W648 2011 vol.7
Includes bibliographical references and indexes.
9781405161787
Advertising--Encylopedias.
Consumption (Economics)--Encyclopedias.
Marketing--Encyclopedias.
HF 5415 / .W648 2011 vol.7