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Marketing /

Berkowitz Eric N.

Marketing / Eric N. Berkowitz ... [et al.]. - 5th ed. - Boston. Irwin McGraw-Hill, c1997. - xxxii, 736 p. : ill. ; 28 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 9780256189681

LCCN: 96021378

Subjects--Topical Terms:
Marketing.--Berkowitz, Eric N.
Series.

LC Class. No.: HF 5415 / B513 1997

Dewey Class. No.: HS 658.8 / .B35 1997

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Marketing /

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