Normal view MARC view ISBD view

How to produce creative advertising : (Record no. 14204)

MARC details
000 -LEADER
fixed length control field	01385cam a2200361 a 4500
001 - CONTROL NUMBER
control field	1527656
003 - CONTROL NUMBER IDENTIFIER
control field	PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20150112093426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	900119s1991 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	90060194
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780844234823
Terms of availability	37.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0844234826 (softbound)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5823
Item number	.B53 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	AdSF 659.120
Item number	K23 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Keding, Ann.
9 (RLIN)	755
245 10 - TITLE STATEMENT
Title	How to produce creative advertising :
Remainder of title	proven techniques & computer applications /
Statement of responsibility, etc	Ann Keding, Thomas Bivins.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Lincolnwood, Ill., USA :
Name of publisher, distributor, etc	NTC Business Books,
Date of publication, distribution, etc	1991.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 181 pages :
Other physical details	illustration ;
Dimensions	28 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
9 (RLIN)	734
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
General subdivision	Data processing.
9 (RLIN)	756
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising copy.
9 (RLIN)	757
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising layout and typography.
9 (RLIN)	758
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising media planning.
9 (RLIN)	759
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bivins, Thomas H.
Fuller form of name	(Thomas Harvey),
Dates associated with a name	1947-
9 (RLIN)	760
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title	Creative advertising.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/fy0607/90060194.html">http://www.loc.gov/catdir/toc/fy0607/90060194.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	opcn
f	19
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification		Southville International School Affiliated with Foreign Universities Library	Southville International School Affiliated with Foreign Universities Library	Southville Foreign University Section	07/08/2013		HF 5823 .B53 1991	SFU0891	05/15/2018	1	07/08/2013	Books

How to produce creative advertising : (Record no. 14204)

SOUTHVILLE LIBRARY