Advertising principles : (Record no. 18775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140310183105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130304t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710868683 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5815.P6 |
| Item number | .M87 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mutya, Ruby F. Alminar |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising principles : |
| Statement of responsibility, etc | Ruby F. Alminar-Mutya |
| Remainder of title | marketing communications approach / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mandaluyong City : |
| Name of publisher, distributor, etc | Published by National Book Store , |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 195 p. : |
| Dimensions | 23 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | Local |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Archives | Archives | 08/02/2011 | Donation | 325.00 | HF 5815.P6 .M87 2007 | C12359 | 05/15/2018 | 3 | 10/18/2013 | Books | |||||
| Library of Congress Classification | College Library | College Library | General Circulation Section | 11/12/2013 | 325.00 | HF 5815.P6 .M87 2007 | C12358 | 05/15/2018 | 2 | 11/12/2013 | Books | |||||
| Library of Congress Classification | College Library | College Library | General Circulation Section | 12/07/2013 | HF 5815.P6 .M87 2007 | C10380 | 05/15/2018 | 1 | 12/07/2013 | Books |