Economics 2.0 : (Record no. 22425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01847nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140310183407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121018s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230612433 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HB 74.5 |
| Item number | .H36 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haring, Norbert |
| 245 ## - TITLE STATEMENT | |
| Title | Economics 2.0 : |
| Remainder of title | what the best minds in economics can teach you about business and life / |
| Statement of responsibility, etc | Norbert Haring and Olaf Storbeck ; [translated into English by Jutta Scherer]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York ; Basingstoke : |
| Name of publisher, distributor, etc | Palgrave Macmillan, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 240 p. : |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Original title: Okonomie 2.0. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Economists can help shape monetary policy, global policy and even how much you pay for a new pair of shoes. For example, do you know who benefits the most from globalization? How do fitness studios and providers of Internet access earn most of their money?: from the laziness and irrationality of their customers. This book features contributions from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, Daniel Gros, and George Lowenstein. It also includes chapters on: Financial Markets: Are They Completely Efficient or Totally Nuts (rational vs. emotional), and The Art of Selling: How marketers use consumer decision making data to sell us products we don't need. This text makes an impressive case for the argument that economics is not a dry science and that economics principles impact much of our day to day life. Completely without formulas and theoretical ballast, the authors present current findings of prominent economists and expand the economic knowledge of their readers. They manage to make complex relationships clear. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics |
| General subdivision | Psychological aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Storbeck, Olaf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | General Circulation Section | 10/18/2012 | Donation | HB 74.5 .H36 2009 | C16400 | 05/15/2018 | 1 | 10/10/2013 | Books |