Principles of marketing : (Record no. 24103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a2200265 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140310183508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101002s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9810697155 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .K87 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore : |
| Name of publisher, distributor, etc | Pearson education, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 670 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketiung-Principles of. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing- Global. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Phillip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ang, Swee Hoon |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leong, Siew Tiong |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yau Hon -Ming, Oliver |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | General Circulation Section | 825.00 | 3 | 15 | HF 5415.13 .K87 2009 | C11479 | 05/28/2018 | 05/12/2018 | 1 | 10/18/2013 | Books |