Building a marketing plan : (Record no. 25809)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140326125408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131216b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606491591 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .W872 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ho Yin, Wong. |
| 245 ## - TITLE STATEMENT | |
| Title | Building a marketing plan : |
| Remainder of title | a complete guide / |
| Statement of responsibility, etc | Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | Business Expert Press, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 221 p. : |
| Other physical details | ill. |
| Dimensions | 21 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing strategy collection. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Distribution. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Radel, Kylie. |
| Relator term | author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roshnee, Ramsaran-Fowdar. |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Library of Congress Classification | College Library | College Library | Reserve Section | 12/16/2013 | HF 5415.13 .W872 2011 | C17263 | 12/16/2013 | 1 | 12/16/2013 | Books |