Marketing research / (Record no. 288329)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | SSB064117 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150805122404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170236027 (pbk.) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | .Z64 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc | William G. Zikmund [and four others]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 Asia-Pacific edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 624 pages : |
| Dimensions | 26 cm. |
| Other physical details | color illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | D'Alessandro, Steve. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winzar, Hume. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Ben. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 08/05/2015 | Library Fund | 7038.00 | 5 | 21 | HF 5415.2 .Z64 2014 | C19650 | 10/14/2022 | 10/08/2022 | 08/05/2015 | Books |