Normal view MARC view ISBD view

Contemporary advertising / (Record no. 291097)

MARC details
000 -LEADER
fixed length control field	00660nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	160303s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-0-07-111537-7
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	MAIN HF 5821
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Item number	.A74 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Arens, William F.
245 ## - TITLE STATEMENT
Title	Contemporary advertising /
245 ## - TITLE STATEMENT
Statement of responsibility, etc	William F. Arens.
250 ## - EDITION STATEMENT
Edition statement	10th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	McGraw-Hill/Irwin.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	2006
300 ## - PHYSICAL DESCRIPTION
Extent	614 pages :
300 ## - PHYSICAL DESCRIPTION
Other physical details	color illustrations ;
300 ## - PHYSICAL DESCRIPTION
Dimensions	28 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill/Irwin series in marketing.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
			South Mansfield College	South Mansfield College	Reserve Section		2.00		MAIN HF 5821 .A74 2006	SMC03399	03/03/2016	03/03/2016

SOUTHVILLE LIBRARY