Basic Marketing A Global-Managerial Approach (Record no. 347376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00370nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171205s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072947038 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | William D. Perreault, E. Jerome McCarthy |
| Title | Basic Marketing A Global-Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 792 pages |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | General Circulation Section | 12/05/2017 | Donation | HF 5415.13 .M369 2005 | c21124 | 05/15/2018 | 12/05/2017 | Books |