Marketing myths that are killing business : (Record no. 357036)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180523s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-011361-0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | MAIN HF 5415 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Item number | .C53 1994 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clancy, Kevin J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing myths that are killing business : |
| 245 #4 - TITLE STATEMENT | |
| Remainder of title | the cure for death wish marketing / |
| 245 #0 - TITLE STATEMENT | |
| Statement of responsibility, etc | Kevin J. Clancy, Robert S. Shulman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw-Hill, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 pages : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| South Mansfield College | South Mansfield College | 09/13/2005 | 150.00 | MAIN HF 5415 .C53 1994 | SMC02776 | 05/23/2018 | 05/23/2018 |